Dixie Introduces New Logo & Website


VERONA, VA – November 29, 2016 – After months of preparation, Dixie Gas and Oil Corporation has formally introduced a new corporate logo and website. There has been no ownership or management change at Dixie and providing the highest levels of service and reliability to customers remains central to the Company’s core values – same company, new look.

“The objective of redesigning the logo was to present a fresh, innovative and progressive look, while maintaining the traditional values of the Dixie brand,” said Chris Earhart, president of Dixie. “Dixie’s exceptional service, reliability, community support and technical expertise are why customers have made our Company successful for 70 years and this process was to reinforce those traditions, not to change them in any way.”

Work on the logo redesign began in the fall of 2015 with the formation of a team of Dixie employees. Several companies were interviewed and Estland Design of Harrisonburg, Virginia, was selected as the design firm for the project. A final design was chosen in February of this year and a plan to implement the new logo was developed. Since that time, graphics on about 40 vehicles and building and road signs at all locations have been replaced, new apparel had been produced, Dixie advertising has been updated and the new logo has been incorporated into more than 100 Company forms and documents.

Concurrent with the logo design process was a redesign of the Dixie Gas & Oil website. In addition to design consistency, the new website features numerous improvements to provide more information about Dixie products, to simplify navigation and to accommodate the growing use of online services.Customers may now more simply set up a new account, place orders, make online payments and communicate with Dixie. Estland Design also performed the design work and the new website went live November 29, 2016.

“Dixie has always embraced innovation when it improves customer service,” said Mr. Earhart. “The new Company website is designed for that purpose and it, together with the new logo, present an updated and more progressive look, consistent with Dixie’s commitment to customer service innovation.”

Dixie has also fully implemented a new delivery, accounting and customer information system. The system is engineered and supported by Cargas Energy of Lancaster, PA, a leading provider of information technology systems for fuel delivery and service companies like Dixie. The new system provides improved delivery dispatching, enhanced customer information, more accurate fuel usage forecasting and expanded online services. The delivery system was implemented on January 25, 2016 and the back-office system went live on July 1, 2016.

Dixie Gas and Oil Corporation Appoints Area Manager

VERONA, VA – November 15, 2016 – Dixie Gas and Oil Corporation, a leading provider of propane and petroleum products in Western and Central Virginia, today announced that Nick Alexander has been appointed as area manager for the Company’s branch offices in Lexington and Covington, Virginia. Mr. Alexander joined Dixie in April of this year and has worked since in various roles in preparation for this
“As our company continues to grow, we remain dedicated to core values that have made Dixie successful for more than 70 years – we focus on providing the best service and highest value to our customers,” said Christopher C. Earhart, president of Dixie Gas and Oil. “Nick’s background and experience prepare him well for this customer focus and we are pleased to have him on the Dixie team.”

Mr. Alexander earned a Bachelor of Fine Arts degree and preK-12 Art Education certification from James Madison University and a Master’s degree in Art Therapy and Counseling from Eastern Virginia Medical School. Prior to joining Dixie Gas and Oil, Mr. Alexander was most recently a Primary Therapist for Harbor Point Behavioral Health Center in Portsmouth, Virginia. His background also includes other Therapist and Counselor positions in the Hampton Roads area, as well as middle and elementary art education positions in Culpeper and Augusta counties for seven years. While attending High School and College, he worked part-time at Dixie Gas and Oil.

“I am delighted to return to the Shenandoah Valley where I grew up,” said Mr. Alexander. “It is a wonderful place to live and raise a family and I’m pleased to join the team at Dixie.”

Mr. Alexander’s area includes customers served in Rockbridge, Alleghany, Bath, Amherst and Botetourt counties. He is a native of Augusta County and resides in Lexington with his wife, Lynn, and their two sons, Noah and Ben.